Sonia Baxendale was most recently the President of CIBC Retail Markets. She led the Retail and Wealth Management businesses from 2005 to 2011.

From 1992 to 2011, Sonia played a key role in developing strategy and direction for CIBC and held various leadership roles including Senior Executive Vice-President, CIBC Wealth Management, Executive Vice-President, Asset Management, Card Products and Collections, and Executive Vice-President of Global Private Banking and Investment Management Services. Prior to joining CIBC, Sonia held various positions with American Express Canada and Saatchi & Saatchi.

Sonia was named one of the "Top 100 Most Powerful Women in Canada" for three years in a row and then joined the ranks of the Top 100 Hall of Fame in 2010. In 2000, she was recognized as one of Canada's Top 40 Under 40. She is a graduate of the University of Toronto, where she was named University of Toronto, Victoria College Alumni of Distinction in 2017.

From July 2017 to January 2018, Sonia served as Co-Interim President and CEO of Foresters Financial™.

Sonia is currently on the Board of the Hospital for Sick Kids Foundation, the Toronto French School, Laurentian Bank and CI Financial. She has previously served on a number of other corporate and not-for-profit boards.