(Toronto, ON, April 18, 2018) – Foresters Financial™, an international financial services provider committed to doing more for families and communities, has won an International Association of Business Communicators (IABC) 2018 Gold Quill Award of Excellence in the communication management/employee engagement category.
The Foresters campaign, titled More to our Core, was an employee-created video project designed to explain the organization’s core story to a diverse workforce across Canada, the United States and United Kingdom. The project exceeded engagement goals, with the video receiving 4,000 internal views. The campaign was led by Russell Evans, Assistant Vice President, Culture and Communications, and Brenda Piekos, Manager, Internal Communications.
Our winning video was entitled “Doing More,” and was recreated for external audiences. It can be seen here: How we "do more": Our employees say it best!
For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The awards program is recognized as one of the most prestigious in the industry.
In total, the awards committee selected 258 entries as world class, with 94 entries earning an Excellence Award and 164 a Merit Award. Winners come from all over the world, with 13 countries represented in the award winners list. They represent a cross-section of public and private sector organizations, both large and small. The field was very competitive this year, with almost 700 entries reviewed by more than 250 evaluators.
“Only exceptional work earns an IABC Gold Quill Award,” said Cindy Schmieg ABC, IABC Fellow, chair of the awards committee. “Each entry is rigorously reviewed by multiple experienced communicators from around the world who are trained in applying IABC’s Global Standard of the Communication Profession. The award winners represent our profession of ethical practitioners contributing to organizational outcomes.”
The 2018 IABC Gold Quill Awards will be presented at IABC’s World Conference in Montreal, PQ, June 3-6, 2018. More information on World Conference is available at: http://wc.iabc.com/
About Foresters Financial
Foresters Financial is an international financial services provider with more than three million clients and members in Canada, the United States and the United Kingdom. We provide life insurance, savings, retirement and investment solutions that help families achieve their financial goals and make a lasting difference in their lives and communities. Foresters Financial has assets of $17.7 billion, liabilities of $15.7 billion, total funds under management of $45.1 billion and a surplus of $2 billion (all figures in Canadian dollars as of December 31, 2017). For more information, visit foresters.com.
About the International Association of Business Communicators
With 10,000 members and more than 100 chapters worldwide, the International Association of Business Communicators (IABC) is the only global association that connects business communication professionals with the people and insights needed to drive business results. Founded in 1970 and supporting professional communicators at the heart of every organization, IABC serves the collective disciplines of business communication professionals through professional development offerings, certifications, awards and recognition programs, online resources, Communication World magazine and the annual World Conference.
For more information:
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