IFCA Awards Foresters with an “Award of Excellence”
Toronto, ON, August 12, 2011 – ForestersTM, a life insurance provider committed to the well being of families, recently received the “Award of Excellence” from The Insurance and Financial Communicators Association (IFCA) for the 2010 Foresters Mobile Media Holiday Campaign. The award will be presented on October 4, 2011 at the IFCA Annual Conference in Nashville, TN.
Throughout the 2010 holiday season, Foresters Miracle Express, Santa’s workshop themed media truck, spread holiday cheer and collected toy donations for Children’s Miracle Network Hospitals at Santa Claus parades and tree lighting ceremonies in Canada and the U.S.
“Foresters is delighted to receive this outstanding recognition from The Insurance and Financial Communicators Association,” said Kasia Czarski, Foresters Chief Membership and Marketing Officer. “Creating awareness and support for any cause can be challenging, so we were pleased to deliver an exciting campaign that put the focus on local children's hospitals.”
The mobile campaign helped raise awareness of Foresters and Children’s Miracle Network Hospitals partnership of more than 20 years.
Foresters is the founding sponsor and international underwriter of the Children’s Miracle Network Hospitals Radiothon program in the US and Canada. Since 1990 Foresters has helped raise more than $430 million for children's hospitals across North America.
IFCA is a leading, international, non-profit association serving marketing and communications professionals in the financial services sector. Their annual awards competition recognizes the best work produced by North American insurance and financial services firms.
About Foresters
Founded in 1874 as a fraternal benefit society, Foresters champions the well-being of families through quality life insurance, unique member benefits and inspiring community activities. Foresters shares its financial strength with more than 835,000 members in the United States, Canada and the United Kingdom. Unity Life of Canada
1, a wholly owned subsidiary of Foresters, represents Foresters in Canada. For more information, please visit
foresters.com.
ForestersTM; is the trade name and a trademark of The Independent Order of Foresters, a fraternal benefit society, 789 Don Mills Road, Toronto, Canada M3C 1T9; its subsidiaries are licensed to use this mark.
1Unity Life of Canada, a Foresters company, is a wholly owned subsidiary of The Independent Order of Foresters
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Last Modified: Aug 05, 2011.
407612 CAN/US (08/11)
